Food · HospitalityLive
Urban Foods
Premium urban street kitchen.
Takeaway, catering and foodtrucks with a chef's standard behind every plate. Patrick is founder — and the chef in the kitchen.
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Founder · Product Creator · Chef
I build brands
Scroll
I build brands
from scratch.
From a blank page to a living company — product, branding, website and launch. Patrick De Swert builds brands end to end, then runs them.
Urban FoodsStreet kitchen
ErebelleLuxury skincare
Zsa-ZsaDog lifestyle
ScaleOpsAI growth
01/Currently Building
Four ventures, live right now.
Each one built from the first sketch to the live storefront. More are on the way.
Beauty · EcommerceLive
Erebelle
Luxury skincare, built like a house.
A premium skincare brand engineered for ecommerce — from formula and packaging to the storefront and the launch funnel.
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Lifestyle · PetsLive
Zsa-Zsa
A lifestyle brand for dogs that live well.
Premium dog lifestyle — products and a brand world for owners who treat their dogs like family. Considered, warm, design-led.
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AI · AutomationLive
ScaleOps
A pipeline that fills itself.
An AI growth system for B2B service firms — it finds the right decision-makers, reaches out in your voice, follows up and books qualified meetings straight into the agenda.
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02/What I Build
Not services. A way of making brands.
These aren't things for sale — they're the disciplines that turn an idea into a company. Patrick does all of them, in-house.
01
Product Development
It starts with the product. Recipes, formulas, objects, assortments — designed to be good enough to build a brand around.
02
Brand Creation
Name, identity, voice and world. The full system that makes a product feel like something people want to belong to.
03
Ecommerce
Storefronts that sell. Packaging, photography, PDPs and funnels — the commercial engine behind every launch.
04
Digital Experiences
Websites and interfaces, designed and built in-house. No templates, no hand-off — the site is part of the product.
05
Launch & Growth
Getting it into the world and keeping it moving. Positioning, content, and the early growth that turns a launch into a brand.
03/From Idea to Brand
One idea. Five moves to a brand.
The same path every time — Urban Foods, Erebelle, Zsa-Zsa all walked it.
01
Concept
A gap, an obsession, a better way. The idea gets pressure-tested before anything is made.
02
Product
Recipe, formula or object. The thing itself is built and refined until it earns a brand.
03
Branding
Name, identity, voice and world — the meaning wrapped around the product.
04
Website
Designed and coded in-house. The storefront is part of the product, not an afterthought.
05
Launch
Into the world. Positioning, content and the first customers that make it real.
04/Featured Projects
Brands, up close.
Featured · Food & Hospitality
A street kitchen with a chef behind it.
Urban Foods turns premium cooking into something you can grab on a corner or book for an event. Patrick built the concept, the brand and the operation — and still runs the pass as chef. Foodtrucks, catering and takeaway, all under one confident identity.
RoleFounder & Chef
ChannelsTrucks · Catering · Takeaway
BuiltConcept → Brand → Ops
Featured · Beauty & Ecommerce
Skincare built like a luxury house.
Erebelle is a premium skincare brand designed for ecommerce from day one — formula, packaging, brand world and storefront engineered to feel expensive and convert. A complete DTC system, built end to end.
RoleFounder
ModelDirect-to-consumer
BuiltProduct → Brand → Store
PD
Patrick De Swert
Founder · Product · Chef
Patrick De SwertFounder · Chef
05/The Founder Behind The Brands
The maker who touches
The maker who touches
every layer.
Patrick doesn't hand briefs to other people. He develops the product, builds the brand around it, designs and codes the website, runs the marketing — and, at Urban Foods, stands in the kitchen as chef.
It's a rare full-stack way of working: creativity and commerce, product and pixels, concept and execution, all in one pair of hands. The result is brands that feel coherent because one person held every thread.
Develops productsBuilds brandsDesigns identitiesCodes the websitesRuns the marketingCooks as chef
06/Philosophy
A brand is a product with a point of view.
Urban Foods, Erebelle, Zsa-Zsa and ScaleOps look nothing alike — a kitchen, a skincare house, a dog brand, an AI system. What connects them is how they're made.
Premium is a standard
Not a price tag. It's the level of care in the product, the brand and the experience — the same bar for food, skincare or a dog leash.
The maker touches everything
A brand feels whole when one person holds product, design, code and story together. Coherence can't be outsourced.
Build, don't announce
Brands are made real by shipping — a live storefront, a truck on the street, a product in a hand. Not by talking about them.